Sell Your Candles At Markets: A Complete Guide

Is your candle business solely online, or does it have a physical presence? With everyone focused on Instagram, Etsy, and online shops, it’s easy to believe that markets are no longer worth the effort. However, the truth is that sell your candles at markets remains one of the most effective ways to connect with buyers, build trust, and grow your business face-to-face.

In this guide, you’ll learn exactly how to succeed at selling candles at markets from picking the right spots and setting up your booth to understanding the rules, attracting customers, and even expanding online. Whether you’re just starting or looking to boost your current sales, this post provides the tips and tools to make it happen.

Why Selling Candles at Markets Still Works 

Online shops are great, but they can’t replace the magic of meeting your customers in person. At markets, people get to see your candles up close, smell the scents, ask questions, and connect with your story. Face-to-face interaction builds trust more quickly than any social media ad. And guess what? When buyers fall in love with your vibe (and your candles), they’re way more likely to buy on the spot and come back for more.

So, do we sell candles well at markets? Absolutely. Markets bring in shoppers who are already in the mood to discover something handmade, unique, and gift-worthy. Many sellers report higher profit margins at markets than online, as there are no shipping fees, fewer returns, and the impulse-buy energy is genuine. If you’ve only been selling online, adding markets to your mix could be the game-changer you didn’t know you needed.

Best Places to Sell Candles: Farmers Markets, Flea Markets, and More

There are many types of markets where handmade candles tend to perform well, and selecting the right one can significantly impact your success. Farmers’ markets are a goldmine for candle sellers who want to connect directly with local buyers who value quality, handmade goods. These shoppers often look for soy or beeswax candles, natural ingredients, and clean scents, which align perfectly with what small-batch candle makers offer. It’s not just a transaction, it’s a personal connection built on trust and shared values.

Flea markets offer a completely different energy. While some visitors are browsing for bargains, many come looking for unique finds or gifts, which makes candles a strong product if priced right. You can also consider craft fairs, holiday markets, and community festivals, especially during peak seasons. 

 

Some sellers even attend pop-up events at local shops or malls, which can give your brand exposure to new customers. Each type of market has its rhythm and audience, so exploring a few will help you see where your candles attract the most attention. 

Farmers Markets

• Attract health-conscious, eco-aware shoppers
• Great for soy, beeswax, or essential oil-based candles
• Shoppers often pay more for “natural” or “handmade” branding

Flea Markets

• Typically draws bargain hunters and collectors
• Low booth fees, but a competitive and price-sensitive crowd
• Good place to test quirky or themed candles

Artisan & Seasonal Markets

• More niche, curated vendor list
• Higher booth fees, but attendees are there to spend
• Ideal for premium packaging and gift-ready candles

If you’re unsure where to start, visit a few markets first and chat with vendors. Notice how booths are set up, what people are buying, and how long lines form. It’s market research and more fun.

Choosing the Right Market or Event 

Not every market will be a perfect match to sell candles. The right event gives you sales and puts your products in front of people who appreciate them. Here’s what to look for:

Understand your target customer

Think about the type of person who usually buys your candles. Are they looking for low-cost everyday items, or do they prefer high-quality gifts? Visit different markets and watch the crowd. Pay attention to who is browsing and buying. This will help you decide if your ideal customer is likely to shop there.

Research the vendor

Take a look at what other sellers are offering. If there are too many stalls selling similar products, you might face strong competition. However, markets that feature other handmade goods often attract people who enjoy unique, artisan items, which can work in your favor.

Check the foot traffic and atmosphere.

Some markets are lively and packed with visitors, while others are quieter and more relaxed. A busy market can be great for sales, but only if the visitors are interested in what you sell. It’s better to choose a market with fewer people who are genuinely interested in handmade candles than a crowded one where no one stops at your booth.

How to Sell Candles at Farmers’ Markets 

Selling candles at the farmer’s market begins with getting approved as a vendor. Most markets have an application process, so you’ll need to provide details about your business, your products, and sometimes even photos of your setup. Some markets fill up quickly or have waiting lists, so it’s a good idea to apply early.

After acceptance, the next step is to plan your booth layout and ensure enough stock is prepared for the event. Be sure to check the market rules in advance so you know what equipment to bring, like your own table or tent. Before your first market day, you have the legal basics covered. Depending on your location, you may need:

• A local business license or vendor permit
• Product liability insurance to protect your business
• A sales tax ID if your state requires tax collection
• Candle labels that follow safety and warning guidelines
• A seller’s agreement if the market has specific terms

Once your stall is set up, the real magic happens — connecting with people. At a farmers market, you’re not just selling a candle; you’re offering a scent, a feeling, a story in a jar. Shoppers love to engage with small makers, especially when your table invites them in with warmth and intention.

Market Day Checklist

Think of this as your “don’t leave home without it” list for sell your candles at markets. Keep it printed or saved on your phone so you can check things off as you pack.

Booth & Display

• Folding table(s) and sturdy tablecloths.
• Display stands, risers, or crates for height.
• Branded signage and price tags.
• Small props or seasonal décor to match your theme.

Candles & Packaging

• Enough stock in your best-sellers (plus extras).
• A few unsealed candles for scent testing.
• Bags, boxes, or wrapping paper for purchases.
• Tealight samples if you’re offering them.

Sales & Payment

• Cash box with change (small bills and coins).
• Card reader (Square, PayPal Zettle, etc.).
• QR code for mobile payments.
• Sales logbook or POS app for tracking sales.

Marketing & Branding

• Business cards or postcards.
• Email sign-up sheet (or tablet for digital sign-ups).
• Small flyers or promo codes for future orders.

Comfort & Essentials

• Chair or stool (if sitting is allowed).
• Snacks, water, and maybe a thermos of coffee.
• Weather gear: sunscreen, hat, jacket, or umbrella.
• Hand sanitizer and wet wipes.

Emergency Kit

• Tape, scissors, zip ties, and safety pins.
• Extra pens and markers.
• Extension cord or portable power bank (if needed for lighting).

Setting Up Your Stall

Your stall is your shop window for the day. The way you present it can make the difference between people walking past or stopping to browse. Start with a clean, sturdy table and cover it with a color cloth that complements your candle colors. 

 

Neutral fabrics work well, while deeper tones can make lighter candles stand out. Place your best sellers at eye level and group similar scents or styles together so customers can find what they like. Keep a few lit candles (if allowed by market rules) to give shoppers a real sense of the fragrance. This not only makes your stall smell inviting but also draws people in out of curiosity.

Small details matter. Mark prices so people don’t have to ask. Use attractive signs that match your brand style. Have business cards or flyers handy so even those who don’t buy today can remember you later. A friendly smile, eye contact, and a warm greeting can turn a casual browser into a paying customer.

Pricing Your Candles

Getting your candle pricing right can make all the difference in your market sales. You want a balance where customers see the value and you make a healthy profit. If you’d like a full breakdown from calculating your costs to using price psychology, read my detailed guide on Pricing Your Candles for Maximum Profit.

How to Display Candles to Sell at Markets?

A great candle display can turn curious shoppers into buyers. Start with a clean table and a cloth that matches your brand or candle colors. Use simple stands or boxes to create different levels, so your candles stand out. Keep things tidy and group similar scents together so people can find what they like. Here are a few display basics to focus on:

• Choose soft, neutral tablecloths
• Raise some products to eye level
• Leave a few candles open for scent testing
• Group items by scent or size
• Show clear price tags and product names

Your setup should feel warm and welcoming. Good lighting makes a big difference, especially in dim spaces. Add small touches that reflect your brand, such as a simple sign or seasonal decorations. A clear, well-organized display not only looks professional, but it also helps you make more sales.

How to Stand Out from Other Candle Sellers 

At a bustling market, competition is everywhere, but so is opportunity. Your goal is to make sure people stop at your booth instead of walking past to the next one.

• Create a signature look by using cohesive branding from your tablecloth to your price tags so shoppers instantly recognize your style.
• Offer sensory experiences by letting visitors smell your candles, sample wax melts, or test small tealights. Scent is your most powerful sales tool.
• Tell your story by sharing how you started candle making, your inspiration, or the special process you use. People often buy the maker as much as they buy the product.
• Add something extra like market-only deals, bundle discounts, or a free mini candle for purchases over a certain amount.
• Engage actively by standing, smiling, greeting people, and starting light conversations. A warm welcome often leads to a sale.
• If your table looks inviting, your scents are irresistible, and your personality comes through, you will not just be another candle seller. You will be the one people remember.

Building Relationships with Customers at Events

When you sell candles at markets, it’s more than just a transaction — it’s about building real connections with customers. Greet people warmly, engage in genuine conversation, and be ready to share your candle-making story. When customers feel personally connected to you, they’re more likely to buy on the spot and remember you for future purchases. Hand out business cards, collect emails for a newsletter, and offer small samples. These simple touches can turn a one-time shopper into a loyal fan who looks for your booth every season.

How to Sell Candles from Home and Reach Local Buyers

Selling candles from home can feel simple and personal, and that’s a good thing. You’re not just selling a product, you’re building trust right where you live. Start with your circle: let friends and neighbors know what you’re making. 

Share behind-the-scenes moments, like pouring wax or packing orders. People love to support small creators when they feel part of the journey. A few helpful tips to make selling from home easier:

• Use social media: Don’t just post to sell. Show what your candles are made of, what they smell like, and how they’re meant to make someone feel.
• Offer porch pickup: Set up a small, labeled bin or basket outside your door so customers can get it easily and safely.
• Use custom notes: A simple handwritten thank-you tucked into every bag or box makes people come back.
• Say yes to small orders: One candle today can turn into a big local customer tomorrow.

People often choose handmade products over store brands because they want something real. If you show up with care and consistency—whether it’s in a simple Instagram story or a kind message after a sale—you’ll build a home-based business that feels professional, yet personal.

Selling Candles on Amazon

Selling candles on Amazon can sound like the dream—millions of shoppers, huge visibility, and the chance to grow fast. But it’s not always as simple as listing your product and watching orders roll in. Selling on Amazon involves a learning curve, facing competition, and dealing with fees that can be surprising for sellers. If you’re thinking about selling on Amazon, here’s what to keep in mind:

• Pros: You get instant access to a massive audience. Your candles can appear alongside major brands, and with effective SEO, you can achieve strong rankings. Amazon’s trusted checkout process also makes customers feel more confident buying from a new seller.
• Cons: Listing fees, fulfillment charges, and strict rules can eat into your profit. Standing out is harder unless you have sharp branding, great photos, and strong reviews. Plus, you have less control over how your product is presented.

Amazon works best if you treat it like a full strategy. It’s ideal for sellers who are ready to scale and have the time to handle inventory, shipping, or use Fulfillment by Amazon (FBA). If you’re starting, it may feel like too much, but once your brand is solid at home or in market, it can become a powerful next step.

Candle Business Start-Up Costs: What You Need to Budget

Starting a candle business doesn’t have to be costly. You’ll need to cover the basics like wax, jars, wicks, fragrance oils, and labels. Add simple tools, packaging, and a small budget for branding. If you plan to sell at markets, include booth fees and supplies. Most people can get started with a few hundred dollars.

To save money, start with just a few scents and buy only what you need. Reuse display items and test your candles well before selling. Write down every expense, even small ones, to track your costs. As you make sales, use the profit to upgrade your tools or grow your product line. Start small, stay focused, and build your business.

After the Market: What to Do and How to Grow Your Customer List

When the market ends, your job isn’t finished. What you do next makes your candle business successful. This is your chance to learn, grow, and turn one-time buyers into loyal fans.

Review Your Sales and Bestsellers

After you get home and unpack, take a few minutes to look at your numbers. Count how many candles you sold and which scents people loved the most. Also, notice if any sizes or styles didn’t sell well. Tracking this helps you know what to do next time. It also shows you what your customers are drawn to.

Write Down What Worked

While it’s still fresh in your mind, write down a few notes about the event. What went well? What didn’t? Did customers ask questions you didn’t expect? Did someone compliment your booth or mention your prices? This kind of feedback is gold. It will help you improve your setup and your products for your next market.

Restock and Repack Right Away

It’s easy to put this off, but it helps to do it while your energy is still up. Restock your sold-out candles. Tidy up your bins. Replace anything that is broken or worn out, such as price tags or testers. This way, you’re ready for your next event without having to start from scratch.

Reach Out to Your New Customers

If you collected email addresses during the event, now is the time to use them. Within a day or two, send a short thank-you message. Let them know you appreciated them stopping by. You can also include a link to your website or social media, plus a small thank-you discount or a reminder about your next market. A simple follow-up helps people remember you and come to you.

Keep Growing Your List

If you didn’t collect emails this time, don’t worry. But make a plan to do it next time. Offer something small in return, like a discount or early access to a new scent. You can keep a notebook at your booth or use a phone or tablet to collect signups. People are often happy to hear from small businesses they like. 

Conclusion

Sell your candles at markets is more than just making a few sales. Every market gives you something valuable. You learn which scents your customers love. You figure out how to improve your setup. You gain confidence with every conversation and sale. You do not need to have it all figured out before you begin. The most important step is to start. Choose one market, prepare what you can, and show up with your best effort. With each event, you will build stronger displays, better products, and deeper customer connections. Set up your table, light up your scents, and let your candle business shine.

FAQs

Do candles sell well at markets?

Yes, sell your candles at markets is very well. People love buying items they can see, smell, and touch in person. Markets give shoppers the chance to test scents and connect with you as the maker. If your collection is eye-catching and your fragrances are adorable, it is very possible to make stable sales. Candles also make great gifts, which helps during holiday or seasonal events.

Where is the best place to sell your candles?

The best place to sell your candles depends on your target customer. Farmers’ markets are great for handmade and natural products. Craft fairs attract shoppers with unique or artistic items. Flea markets can work if your prices are affordable and your display stands out. Some sellers also do well at seasonal pop-ups, night markets, or vendor events tied to local festivals. Try a few different places and see which is best for your products and audience.

Is selling candles still profitable?

Yes, selling candles is profitable, especially if you manage your costs and price your products wisely. Many makers start small and grow by selling at markets, online, or both. The key is to track your expenses, offer scents people love, and find ways to stand out. If you’re thoughtful with your branding and consistent with your quality, it is possible to build a profitable candle business.